New advanced formulation for enhanced benefits. Now with 1000mg premium hydrolysed marine collagen per tablet for more targeted and intensive support. Also includes vitamin C which is needed for normal collagen formation. Vitamin C alongside copper, also helps protect cells from oxidative stress – perfect for mopping up those free radicals. Copper is also needed for normal skin and hair pigmentation.

Skin is exposed to pollutants daily, from air pollution to UV rays. These factors contribute to the creation of free radicals. Your body defends against a certain amount of these naturally, however, a build-up leads to oxidative stress which in turn, can lead to collagen breakdown.

Does collagen work is a common question we are asked so let’s take a look at the science of our collagen fibres and our skin. Our collagen fibres are vital for structure and suppleness, keeping skin looking youthful, firm and smooth – internal scaffolding if you like. Together with elastin and hyaluronic acid they provide structural support to the epidermis. After the age of 30 we lose 1.5% collagen a year, as collagen is broken down by various factors including oxidative stress caused by free-radical damage.

Collagen fibres are also an integral part of the scaffolding inside the bones onto which the minerals including calcium are deposited. Collagen is also part of our tendons which link muscle to bone and a major component of our blood vessels and gut. We add in calcium to our collagen which is also needed for bone health, and copper which contributes to the maintenance of our connective tissue.

Our superior supplement provides collagen peptides from hydrolysed collagen to maximize both absorption and bioavailability. Collagen peptides have been shown to reach the dermis – the deepest layer of skin where they remain active for up to 14 days. It also contain free amino acids, needed for collagen formation.